Valerie Kirk

Brands are built, products are sold, customers remain engaged, and employees stay motivated because of great corporate storytelling and campaigns that touch people on a personal level. That is what I do. I am an experienced corporate marketing communications writer specializing in content marketing, brand messaging, and employee engagement. 

4 Ways to Teach Kids Kindness and Help Save the World

As parents, we all have secret dreams about the success our children will have in their future. our dreams for them are typically focused on the kind of success that shines a spotlight on their gifted achievements. But there are many ways to lead a successful life that aren’t tied directly to notable achievements. Helping others and being empathetic to those in need, being kind to people, and volunteering are examples of how our children can find a different kind of success—and be a positive force of change in the world.

10 Ways Your Student Can Learn About Black History

February is Black History Month, a time to celebrate the impact of African American heritage, culture, and achievement in our country. While most K–12 schools incorporate Black history activities into their curriculum, Black History Month offers a wonderful opportunity to extend your child’s learning at home or enhance your homeschool curriculum. Here are 10 ways your student can learn about Black history and culture. You don’t have to wait until February—these activities and resources can be used throughout the year!

5 Summer Camp Alternatives for Your Kids

Just when you started narrowing down summer camp ideas for your kids—or if you were ahead of the game, you had already made a down payment and marked your calendar—the COVID-19 pandemic hit the nation and summer programs were cancelled. So now we’re left to figure out how to give our kids the benefits of the summer camp experience in new ways. With kids dealing with several months of learning at home and social distancing, they are ready to get out in the warmer weather to enjoy their summer an

How to Teach Your Teen to Cook Real Meals

How many times has your teen asked you, “What’s for dinner?” Probably several times this week alone. Teens are constantly hungry and are usually foraging through the pantry for something to tide them over until it’s time for dinner. Wouldn’t you love to ask them, “What’s for dinner?” Then teach your teen to cook a real meal! While teens may know how to boil water to make a box of mac & cheese or pop a bag of popcorn in the microwave, they are just a few short years away from becoming independen

Flexible Work Schedules – and the Right Collaboration Tools – Can Help Your Agency Recruit and Retain Top Talent

As agencies grapple with the growing skills gap and talent leaving for the private sector while also dealing with low employee morale in the aftermath of the longest government shutdown in history, managers need to get creative to keep their top talent and improve recruiting efforts. Learn how the right collaboration tools can support a telework program that offers employees a better work/life balance.

Own Your Money

Anyone in the credit union industry knows about the importance of helping our members make the right financial decisions at each stage of their lives in order to achieve overall financial stability and well-being. But how can we help them to better understand financial information so that they can make sound financial decisions? Even with the vast amount of information available in this technological age, financial literacy in this country continues to be very low.
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